McGriddles Meets the Street
McGriddles Meets the Street
A collab cooked for the culture.
A fast-moving collab between McDonald’s and SBTG.
We led content creation behind the scenes, from teasers to interviews, campaign photography to the launch-day promo video.
The campaign had to move quickly.
Our role was to keep things running smoothly on the ground. We built a lean team, adapted to shifting briefs, and managed production across multiple formats.
It was about holding space for creative flow while making sure the agency had what they needed, when they needed it.
A fast-moving collab between McDonald’s and SBTG.
We led content creation behind the scenes, from teasers to interviews, campaign photography to the launch-day promo video.
The campaign had to move quickly.
Our role was to keep things running smoothly on the ground. We built a lean team, adapted to shifting briefs, and managed production across multiple formats.
It was about holding space for creative flow while making sure the agency had what they needed, when they needed it.
A fast-moving collab between McDonald’s and SBTG.
We led content creation behind the scenes, from teasers to interviews, campaign photography to the launch-day promo video.
The campaign had to move quickly.
Our role was to keep things running smoothly on the ground. We built a lean team, adapted to shifting briefs, and managed production across multiple formats.
It was about holding space for creative flow while making sure the agency had what they needed, when they needed it.
Year
2024
Client
McDonald's (via Leo Burnett)
Scope
Production management, BTS & interview content, talent & shoot coordination
First Signs
Before anything dropped, we shared something personal.
This was meant to feel raw, like a story shared between friends. Shot on an iPhone, minimally graded, and quietly posted. Mark reacting to McDonald’s following him. No polish, just presence.
It set the tone for what was coming.
First Signs
Before anything dropped, we shared something personal.
This was meant to feel raw, like a story shared between friends. Shot on an iPhone, minimally graded, and quietly posted. Mark reacting to McDonald’s following him. No polish, just presence.
It set the tone for what was coming.
First Signs
Before anything dropped, we shared something personal.
This was meant to feel raw, like a story shared between friends. Shot on an iPhone, minimally graded, and quietly posted. Mark reacting to McDonald’s following him. No polish, just presence.
It set the tone for what was coming.
We Know When to Stay Out of the Way
Mark gave us half a day. That's all we needed.
No over-producing. No retakes. Just space. To let him move through the process in his own rhythm
Our job was simple: observe quietly, frame with intention, and never interrupt the flow.
We Know When to Stay Out of the Way
Mark gave us half a day. That's all we needed.
No over-producing. No retakes. Just space. To let him move through the process in his own rhythm
Our job was simple: observe quietly, frame with intention, and never interrupt the flow.
We Know When to Stay Out of the Way
Mark gave us half a day. That's all we needed.
No over-producing. No retakes. Just space. To let him move through the process in his own rhythm
Our job was simple: observe quietly, frame with intention, and never interrupt the flow.
BTS Highlights
The agency wanted a quick teaser to build hype. We shot and edited everything in under two days, capturing the design process, studio moments, and the energy leading up to launch.
The brief kept evolving, but we kept pace. We pieced together a teaser overnight, stitching raw moments from Mark's studio as the vision took shape.
BTS Highlights
The agency wanted a quick teaser to build hype. We shot and edited everything in under two days, capturing the design process, studio moments, and the energy leading up to launch.
The brief kept evolving, but we kept pace. We pieced together a teaser overnight, stitching raw moments from Mark's studio as the vision took shape.
BTS Highlights
The agency wanted a quick teaser to build hype. We shot and edited everything in under two days, capturing the design process, studio moments, and the energy leading up to launch.
The brief kept evolving, but we kept pace. We pieced together a teaser overnight, stitching raw moments from Mark's studio as the vision took shape.
Behind The Drop
In the middle of the rush, we carved out time to slow things down.
The client wanted a backstory, something that explained how the SBTG world tied into McGriddles, beyond just aesthetics. So we captured a quiet sit-down with Mark, stitched together with process footage that added depth to the story.
It gave the campaign a voice. Not just visuals.
Behind The Drop
In the middle of the rush, we carved out time to slow things down.
The client wanted a backstory, something that explained how the SBTG world tied into McGriddles, beyond just aesthetics. So we captured a quiet sit-down with Mark, stitched together with process footage that added depth to the story.
It gave the campaign a voice. Not just visuals.
Behind The Drop
In the middle of the rush, we carved out time to slow things down.
The client wanted a backstory, something that explained how the SBTG world tied into McGriddles, beyond just aesthetics. So we captured a quiet sit-down with Mark, stitched together with process footage that added depth to the story.
It gave the campaign a voice. Not just visuals.
Main Launch
What started as one video quickly became two, one for the jacket, one for the bag. The brief shifted fast, but so did we.
We produced both videos in a single shoot day, keeping things nimble and focused. I handled talent sourcing, logistics, crew management, and made sure we kept energy high on set. We brought in extra hands to keep the camera team moving fast, and solved tech issues on the fly.
From shoot prep to final delivery, we kept it lean and made it happen.
Main Launch
What started as one video quickly became two, one for the jacket, one for the bag. The brief shifted fast, but so did we.
We produced both videos in a single shoot day, keeping things nimble and focused. I handled talent sourcing, logistics, crew management, and made sure we kept energy high on set. We brought in extra hands to keep the camera team moving fast, and solved tech issues on the fly.
From shoot prep to final delivery, we kept it lean and made it happen.
Live on Feed
What started behind the scenes made it to the main stage.
McDonald’s pushed this collab across their socials, using the content we created to drive reach and buzz at launch.
Live on Feed
What started behind the scenes made it to the main stage.
McDonald’s pushed this collab across their socials, using the content we created to drive reach and buzz at launch.